ClickUp × Church Media Squad
500% company growth since moving to ClickUp
Outgrowing tools to scaling freely
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The story leads with a headline growth number (500%) and a concrete scale jump (12 to 70+ people, 160,000+ projects), making Breakthrough the clear primary type. The competitive switch from Asana is named explicitly and anchors the challenge section. A secondary New Capability thread is present because Church Media Squad built a client-facing platform on top of ClickUp using the API, which is a net-new ability rather than just doing the same thing faster.
Positioning the vendor tool as a client-facing platform rather than an internal tool raises the switching cost and makes the case study far more compelling than a typical productivity story.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are ClickUp's published work; we link to the source and lead with our analysis.