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Cloudflare × 9GAG

Cloudflare x 9GAG, stopping attacks and complaints at 150M users

30% cost savings on CDN bill

Constant fire-drills and downtime to zero attack-related outages

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Why it works

The story earns its Resilience tag by centering on a real crisis: a botnet that took the site down for a full day and a flood of user complaints that stopped only after the switch. The 30% CDN cost saving adds an Efficiency secondary layer but the headline and emotional payoff are about survival, not savings. The closing quote, zero frustrated-user emails as the best metric, is an unusually concrete way to humanize performance improvement without inventing a number.

Steal this

Use a negative metric as the north star: 'those emails stopped' is more vivid than any throughput statistic and costs nothing to verify.

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This is editorial commentary and curation. The case study, screenshot, and all metrics are Cloudflare's published work; we link to the source and lead with our analysis.

  • Vendor Cloudflare
  • Customer 9GAG
  • Industry Media / Publishing
  • Trigger Repeated DDoS attacks and chronic performance complaints from a growing global audience
  • Format Written narrative
  • Structure Challenge-Solution-Results
  • Medium Web page