Collibra × Adobe
Collibra x Adobe, embedding data definitions where employees already work
4,000+ unique users accessed Collibra (22% of employee population) by summer 2018
Siloed definitions to organization-wide data understanding
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Why it works
The story earns New Capability because Adobe built a Tableau integration from scratch before Collibra offered native connectors, meaning this was genuinely impossible through standard means at the time. The mechanism is described in enough technical detail that a reader could attempt it: definitions flow from Collibra into a MySQL table, surface in Tableau as a separate data source, and mouseover links route users back to Collibra. The 22% employee-population reach figure is specific and attributable, though the single customer quote is largely filler.
Steal this
The 'meet users where they are' framing: instead of training employees on a new tool, Adobe pushed definitions into tools people already used daily, which the case study quantifies with adoption figures. This before/after adoption structure is worth copying.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Collibra's published work; we link to the source and lead with our analysis.