commercetools × Adelco
commercetools x Adelco, 400% eCommerce sales growth via hybrid B2B model
+400% eCommerce sales
Pandemic-forced stopgap to intentional omnichannel model
Members read free
Unlock the full breakdown
Enter your email to open every case study in the library: the full screenshot, why it works, and the one thing worth stealing. One email unlocks all of them.
Free. No spam. Unsubscribe anytime.
You're in — enjoy the library.
Why it works
The case study earns its headline number by grounding it in a concrete before-state: rigid homegrown apps, no real-time stock visibility, and manual ERP data entry after every sales rep visit. The mechanism is specific enough to follow: composable commerce stitched four channels together (eCommerce site, sales rep app, customer app, carrier app) under one unified platform, giving all parties shared inventory data and richer order tooling. The 400% eCommerce sales figure leads, making this a Breakthrough, but the story also documents genuinely new capabilities that did not exist before, so the secondary New Capability tag is warranted.
Steal this
The case study pairs a dramatic top-line number (400% eCommerce sales) with two supporting metrics (25% more SKUs per order, 20% conversion lift) that explain the mechanism behind the headline, making the result feel earned rather than cherry-picked.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are commercetools's published work; we link to the source and lead with our analysis.