commercetools × ARK Bokhandel
commercetools x ARK Bokhandel, replatforming lifts conversion 15% and revenue 25% in month one
+15% conversion rate
Capped and crashing to scalable and growing
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Why it works
The case study earns its Breakthrough tag by leading with revenue and conversion numbers going up, while the Efficiency angle (800+ deployments per year, maintenance effort flipped from 80% bug fixes to 80% new features) is well-evidenced and makes the growth story credible. The before-state is unusually concrete: a hard cap of 3,000 simultaneous users and forced site-offline deployments give the problem real stakes. The competitive switch from a named incumbent (SAP Hybris) is explicit throughout, which adds a useful decision-making frame for readers evaluating a similar migration.
Steal this
Flip the maintenance-to-innovation ratio as a before/after proof point: stating that 80% of dev effort went to bug fixes before and 80% now goes to new features is a single, memorable inversion that makes the efficiency gain tangible without requiring the reader to do any math.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are commercetools's published work; we link to the source and lead with our analysis.