commercetools × Breville
commercetools x Breville, 16 localized sites in 6 months
16 localized sites in 6 months, scaled to 80 by end of 2024
Fragmented stacks holding back growth to unified global platform
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Why it works
The story earns New Capability as its primary type because Breville could not run multi-brand, multi-locale D2C commerce from a single platform instance before this project. The before-state of disparate stacks per brand is concrete, and the payoff is a genuinely new operating model. Efficiency is a clear secondary, given reduced operational costs and in-house development replacing outsourced effort, but the headline leads with scale unlocked rather than cost removed.
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Anchor the results block with three numbered stats at the top of the page before the narrative begins. Readers get the payoff immediately and are pulled into the how.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are commercetools's published work; we link to the source and lead with our analysis.