Conductor × H&R Block
Conductor x H&R Block, doubling AI search citations in tax season
+125% AI market share by brand mentions
Limited AI visibility to measurable market share growth
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Why it works
The story leads with three concrete, attributable numbers tied to a single customer, which gives it more weight than most SEO vendor case studies. The before/after table is a clean device that makes the transformation legible at a glance. There is a genuine coin-flip between Breakthrough and Clarity here: the metrics go up (Breakthrough), but the enabling change was gaining visibility the team did not have before (Clarity); the headline leads with numbers going up, so Breakthrough wins.
Steal this
The simple before/after table that pairs each old state with its new state gives readers an instant, scannable summary of the transformation before they read the full narrative.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Conductor's published work; we link to the source and lead with our analysis.