Constructor × Cromwell
Constructor x Cromwell, 21x ROI from fixing industrial search
21x ROI upon go-live
Broken search destroying trust to immediate, measurable conversion gains
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Why it works
The case study earns its headline by showing a clear before-state with a concrete, memorable example (the blue masking tape query returning a spanner wrench) that makes the problem tangible. The progression from two full-time manual workarounds to an 8% conversion lift and 21x ROI gives the story a real before-and-after structure. The Proof Schedule mechanism is explained well enough that a reader understands how the vendor de-risked the buy decision, which is the most transferable insight.
Steal this
The Proof Schedule framing: showing concrete before-and-after search results to the prospect during the RFP, before any contract is signed, turns a vendor claim into buyer-owned evidence and is a replicable sales and narrative device.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Constructor's published work; we link to the source and lead with our analysis.