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Constructor × Princess Auto

Constructor x Princess Auto: +247% Revenue Per Visit from Search Overhaul

+247% revenue per visit

Manual guesswork to automated, site-wide optimization

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Why it works

The case study leads with three concrete numbers tied directly to this customer, giving readers an immediate sense of scale. The before-state is specific: a named incumbent system (Endeca), forced manual merchandising, and inability to optimize beyond top search terms. The quote adds signal by calling out the speed of results and the pre-launch insight value, which is unusual and credible.

Steal this

Highlight the proof-period value explicitly. The case study notes that Princess Auto gained actionable insights from zero-result searches before going live, turning the sales trial itself into a deliverable worth mentioning.

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This is editorial commentary and curation. The case study, screenshot, and all metrics are Constructor's published work; we link to the source and lead with our analysis.

  • Vendor Constructor
  • Customer Princess Auto
  • Industry Ecommerce / Retail
  • Trigger Manual merchandising could not scale to cover full catalog; incumbent search returning subpar results
  • Format Written narrative
  • Structure Challenge-Solution-Results
  • Medium Web page