Constructor × Saatchi Art
+47.29% revenue per visitor
Manual rule maintenance to automated, measurable performance
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The story earns credibility by centering an A/B test against the incumbent rather than making claims in a vacuum, so the numbers feel attributable and real. The +47.29% RPV headline is a clear upward number, making Breakthrough the right primary tag, while the reduction in manual merchandising effort adds a genuine secondary Efficiency thread. The qualitative examples of improved search differentiation (swim vs. swimmer, black and white vs. black horses) give readers a concrete mental model of how the mechanism works.
Use a head-to-head A/B test against the customer's own incumbent as the evidentiary core of the story. It reframes the case study from vendor claim to customer-controlled experiment, which makes every metric feel trustworthy.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Constructor's published work; we link to the source and lead with our analysis.