Contentful × APT Travel Group
Contentful x APT Travel Group, 175% online transaction growth after ditching Sitecore
175% increase in online transactions
Digital gridlock to rapid sales growth
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Why it works
The story leads with a hard upward number (175% online transactions) anchored to a full website redesign and migration, making Breakthrough the clear primary type. Efficiency is a genuine secondary thread: the product team rebuilt 36 localized sites in three days and editors mastered the platform in under an hour. The competitive switch from Sitecore is named explicitly and gives the before-state real sharpness.
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The '3 days to reformat an enormous asset library' detail makes the efficiency claim concrete and credible without needing a formal metric, showing how a single vivid operational fact can do the work of a statistic.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Contentful's published work; we link to the source and lead with our analysis.