Contentful × Bank First

Contentful x Bank First, cheaper and faster campaigns from a rigid CMS swap

30% lower cost to launch campaigns, 50% faster time to market

Content chaos to confident, self-sufficient team

Efficiency New Capability Written narrativeChallenge-Solution-ResultsFintech / Payments

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Full screenshot of Contentful x Bank First, cheaper and faster campaigns from a rigid CMS swap

Why it works

The piece leads with two numbers going down (cost and time), which makes Efficiency the clear primary tag despite the story also touching on new team-wide self-service capability. The quote about a single gatekeeper resource is a crisp articulation of the before-state that makes the five-member adoption figure land with real weight. The brand refresh anecdote (weeks instead of months) gives a concrete, relatable proof point that avoids the vagueness common in CMS case studies.

Steal this

The single-resource dependency detail: naming the exact fragility of the old setup (one person who could make rate updates across four locations) gives readers an instant self-diagnostic moment and makes the solution feel necessary rather than optional.

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Vendor Contentful
Customer Bank First
Industry Fintech / Payments
Trigger Tech debt stacking up, single-resource dependency blocking content production
Format Written narrative
Structure Challenge-Solution-Results
Medium Web page