Contentful × Westwing

Contentful x Westwing, scaling localized campaigns without the manual grind

20 languages supported across 30 markets

Manual, developer-dependent publishing to self-service campaign execution

Efficiency New Capability Written narrativeChallenge-Solution-ResultsEcommerce / Retail

Members read free

Unlock the full breakdown

Enter your email to open every case study in the library: the full screenshot, why it works, and the one thing worth stealing. One email unlocks all of them.

Free. No spam. Unsubscribe anytime.

Full screenshot of Contentful x Westwing, scaling localized campaigns without the manual grind

Why it works

The story is grounded in concrete operational pain: editors logging in daily to swap banners, banner text baked into images requiring 20-plus separate assets per campaign. Those specific before-state details make the efficiency gains credible. There is a secondary New Capability thread in the AI-powered localization workflow, which let the team layer text fields over a single image rather than produce language-specific assets, something they genuinely could not do before. The piece stays honest by anchoring outcomes to workflow changes rather than inflating business metrics it cannot support.

Steal this

Anchor the before-state in a specific, repetitive task the reader can picture, such as logging in every day to swap a banner. That granular detail makes the efficiency claim tangible without needing a hard ROI number.

View the original on contentful.com ↗

This is editorial commentary and curation. The case study, screenshot, and all metrics are Contentful's published work; we link to the source and lead with our analysis.

Vendor Contentful
Customer Westwing
Industry Ecommerce / Retail
Trigger Custom CMS could not scale localized content operations across growing European markets
Format Written narrative
Structure Challenge-Solution-Results
Medium Web page