Contentful × Westwing
Contentful x Westwing, scaling localized campaigns without the manual grind
20 languages supported across 30 markets
Manual, developer-dependent publishing to self-service campaign execution
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Why it works
The story is grounded in concrete operational pain: editors logging in daily to swap banners, banner text baked into images requiring 20-plus separate assets per campaign. Those specific before-state details make the efficiency gains credible. There is a secondary New Capability thread in the AI-powered localization workflow, which let the team layer text fields over a single image rather than produce language-specific assets, something they genuinely could not do before. The piece stays honest by anchoring outcomes to workflow changes rather than inflating business metrics it cannot support.
Steal this
Anchor the before-state in a specific, repetitive task the reader can picture, such as logging in every day to swap a banner. That granular detail makes the efficiency claim tangible without needing a hard ROI number.
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