Contentsquare × Allianz Specialty
Contentsquare x Allianz Specialty, seven-point conversion lift from behavioral visibility
+7 percentage point conversion rate uplift (2025 vs. 2024)
Working in the dark to full behavioral visibility
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Why it works
The case study earns its headline number by tying the +7 percentage point conversion uplift directly to a specific mechanism: identifying where users dropped off and making targeted fixes, including unblocking the 30% of customers redirected to the contact center. The before-state is concrete, not generic, which makes the contrast credible. The story touches Clarity as a secondary type because the core blocker was not knowing where or why users left, but the headline leads with a conversion number going up, so Breakthrough takes primary.
Steal this
The '30% of customers hitting a blocking step' finding is a specific, named discovery with a clear business case attached. Anchoring the narrative around one uncovered blocker gives readers a replicable investigation pattern: instrument the funnel, find the single biggest exit, quantify it, fix it.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Contentsquare's published work; we link to the source and lead with our analysis.