Culture Amp × GoCardless
Culture Amp x GoCardless, seeing D&I gaps clearly enough to close them
Women in engineering grew from 5% to 11% (Sep 2018 to Sep 2019)
Guesswork on D&I impact to data-driven visibility across demographics
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Why it works
The story leads with a visibility problem: GoCardless knew it had homogeneity issues but lacked the data to understand where and why across different demographic intersections. The progression from awareness to action is concrete, with before-and-after numbers on women in engineering, C-level representation, and employee sentiment. This is a close call between Clarity and Breakthrough since the story carries real outcome numbers, but the framing consistently emphasises gaining sight of the problem as the primary win.
Steal this
Anchor the before-state with a specific, dated snapshot (e.g. 'September 2018: zero women at C-level, 5% women in engineering') so readers can measure the exact distance travelled by the end of the story.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Culture Amp's published work; we link to the source and lead with our analysis.