Datadog × Contentful
Datadog x Contentful: From Splunk bottleneck to self-serve log access at scale
200 to 500+ users with self-serviceable log access
Fragmented, slow, specialist-gated logs to fast, self-serve observability
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Why it works
The case study leads with speed and self-service gains (query time, user access expansion, six-week migration) rather than a growth number, which makes Efficiency the right primary tag. The jump from 200 to 500+ users with log access is a genuine secondary New Capability because entire non-engineering functions could not query logs at all before. The Splunk displacement is named and explicit, making the competitive switch flag clear.
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The dual-shipping pilot approach: running Datadog alongside Splunk in production before announcing the switch let engineers form their own opinion, which turned expected resistance into internal advocacy.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Datadog's published work; we link to the source and lead with our analysis.