Datadog × NatWest Boxed
Datadog x NatWest Boxed, from 50% to 90% cloud cost visibility
90% cost allocation, up from 50%
Cost blindness to full allocation visibility
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Why it works
The story leads with the visibility problem: teams could not see where costs came from or attribute them accurately, which is a textbook Clarity before-state. The 45% cost savings sits alongside the allocation jump, making this a close call with Efficiency, but the headline and opening frame the win as knowing, not saving. The concrete before-and-after allocation figure (50% to 90%) gives the Clarity story a hard number to anchor on, which is unusual for this story type and strengthens the piece.
Steal this
Pair a process metric (cost allocation accuracy) with a savings metric so the story shows both the visibility win and the downstream financial payoff, giving two audiences a number to take away.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Datadog's published work; we link to the source and lead with our analysis.