dbt Labs × Deputy
dbt Labs x Deputy: from 'the usual disappointment' to a perfect NPS
+100 data team NPS
Constant disappointment to total stakeholder delight
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Why it works
The case study earns its Turnaround tag by showing an actively deteriorating situation: staff quitting, dashboards breaking for half a day each, and stakeholders routing around the team entirely. The human cost is named and concrete, which makes the recovery feel genuinely dramatic rather than routine. The efficiency gains (20% Snowflake cost cut, dashboards from months to a week) are real but secondary to the trust story the piece leads with.
Steal this
Use internal NPS as the headline proof point for a team-reputation turnaround. A perfect score of 100 from named internal partners (CS, marketing, product, finance) is more credible and surprising than a generic 'stakeholders are happy' claim, and it quantifies something that most data-tool case studies leave soft.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are dbt Labs's published work; we link to the source and lead with our analysis.