Deel × AIRS Medical
Deel x AIRS Medical, hiring across Europe without opening a single entity
2 weeks to onboard new hires
Compliance overload to confident global hiring
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Why it works
The story earns New Capability because the core before-state was not that hiring was slow but that it was structurally impossible without entity setup in each country. The quote from Lim makes this explicit: building a legal entity in every country they hire in would not make sense. Efficiency is a real secondary dimension, with onboarding cut from over a month to two weeks, but the primary win is access to markets that were previously closed off.
Steal this
Anchor the capability claim to a structural barrier the customer could not engineer around on their own, then use a direct quote to shut down the 'couldn't you have done this another way?' objection.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Deel's published work; we link to the source and lead with our analysis.