Demandbase × Deep Instinct
Demandbase x Deep Instinct: 900% pipeline growth via ABM pivot
900% pipeline growth year over year
Scattered data wrangling to unified, trusted ABM engine
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Why it works
The case study anchors every claim in specific, sequential quarterly numbers, making the pipeline growth story credible rather than abstract. The SDR conversion table is a rare structural move that translates platform claims into concrete before-and-after ratios a reader can compare directly. There is a genuine coin-flip between Breakthrough and Efficiency here, since the story leads with pipeline numbers going up but the SDR table prominently shows effort going down; Breakthrough wins because the headline and opening frame growth and scale, not cost reduction.
Steal this
The SDR conversion table comparing cold outbound versus ABM intent outbound side by side with a calculated impact column. It turns a qualitative 'better targeting' claim into a falsifiable, scannable proof point that any reader can interrogate.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Demandbase's published work; we link to the source and lead with our analysis.