Demandbase × Diebold Nixdorf
Demandbase x Diebold Nixdorf, eclipsing campaign benchmarks with sales-marketing feedback loops
850% CTR increase over benchmark
Not knowing who to talk to at target accounts to having named contacts and active sales conversations
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Why it works
The story earns credibility by showing two years of data side by side, letting the progression speak without overclaiming. The mechanism is concrete: bi-weekly sales-marketing reviews plus mid-campaign reallocation when managed services ads outperformed ATM ads. The before-state is clear and the specific tactic of funneling LinkedIn spend toward already-engaged Demandbase accounts is repeatable.
Steal this
The year-over-year benchmark table showing Industry Benchmark vs 2021 Campaign vs 2022 Campaign gives readers a three-column proof of iterative improvement that is far more convincing than a single before-and-after snapshot.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Demandbase's published work; we link to the source and lead with our analysis.