Demandbase × Hexagon
Demandbase x Hexagon, trading ABM hunches for account intelligence
60% of target accounts engaged over a 6-month period
Guesswork and dark to data-driven visibility
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Why it works
The story leads with the transition from guesswork to data-driven visibility, which makes Clarity the primary tag despite strong Breakthrough metrics. The quote 'We couldn't really measure success before implementing Demandbase' anchors the before-state as an inability to see, not merely a growth gap. The 278% CTR lift and 60% account engagement figures give the piece real weight, but the framing throughout is about gaining sight first.
Steal this
The direct customer quote calling the pre-Demandbase world 'a dark, dark world' is vivid and specific enough to carry emotional weight without being filler. Pairing that stark imagery with concrete metrics immediately after is a tight technique worth copying.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Demandbase's published work; we link to the source and lead with our analysis.