Demandbase × WorkForce Software
Demandbase x WorkForce Software, 121% more in-market accounts in six months
121% increase in in-market account engagement over 6 months
Hunch-driven spray-and-pray to data-driven account-based precision
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Why it works
The case study anchors on a clear before-state: gated content, generic targeting, and no view of where buyers sat in the journey. The mechanism is spelled out step by step, from ungating content to using intent signals to trigger Outreach sequences to syncing contact data into Salesforce. The 121% engagement lift is customer-specific and time-bounded, which gives the headline number real weight.
Steal this
Lead with the strategic decision that unlocked everything else. Ungating all content is a concrete, counterintuitive move that gives readers a replicable action to consider, not just a vague 'we adopted ABM' summary.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Demandbase's published work; we link to the source and lead with our analysis.