Docusign × Adeva
contracts from 20 days to under 2 hours
contracts choking growth to frictionless talent placement
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Demand existed and revenue was already scaling, but paper-based contracts taking 20 days blocked Adeva from delivering fast talent placement. Removing that single bottleneck cut contract time from 20 days to under two hours, and the 30x revenue figure anchors the efficiency gain in concrete terms. The case study conflates DocuSign's contribution with broader business growth, which slightly weakens the attribution.
Anchor the bottleneck with a concrete before/after time comparison (20 days to 90 minutes) before introducing any product features. The speed delta alone justifies reading the rest.
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