Docusign × Catchafire

Docusign x Catchafire, manual contracts were choking nonprofit partnerships

The Bottleneck ROI-proofVendor-proofWritten narrativeChallenge-Solution-ResultsNonprofit

Why it works

The story is a clean Bottleneck: Catchafire's mission-driven growth already existed but a slow, manual contracting process was the single constraint holding it back. Removing that constraint produced a clear step-change, doubling weekly capacity and cutting per-agreement time from 20-25 minutes to a few minutes. The secondary Vendor-proof thread is carried by the explicit rejection of a prior CLM solution, which makes the Docusign choice feel deliberate rather than default.

Steal this

Name the failed incumbent tool and explain exactly why it was abandoned before introducing the winning solution. It sharpens vendor credibility without attacking competitors directly.

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Vendor Docusign
Customer Catchafire
Industry Nonprofit
Format Written narrative
Structure Challenge-Solution-Results
Medium Web page