Figma × Contentsquare

Figma x Contentsquare, turning non-designers into Design Angels

35% of Q1 2023 design workload handled by non-designers

Design bottleneck to self-serve creative autonomy

New Capability Efficiency Written narrativeChallenge-Solution-ResultsSaaS

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Full screenshot of Figma x Contentsquare, turning non-designers into Design Angels

Why it works

The story leads with something that did not exist before: a structured programme enabling 120 non-designers to produce on-brand assets independently, which is a net-new capability rather than a speed improvement on an existing workflow. The Efficiency angle is real but secondary; the headline win is that entire departments can now create assets they simply could not produce to brand standard before. The concrete programme name and the jump from an expected 20 to 120 participants give the growth arc a credible, specific shape.

Steal this

Name the programme. 'Design Angels' gives the initiative identity, makes it spreadable inside the company, and turns a process change into a story worth telling externally.

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This is editorial commentary and curation. The case study, screenshot, and all metrics are Figma's published work; we link to the source and lead with our analysis.

Vendor Figma
Customer Contentsquare
Industry SaaS
Trigger Rapid headcount growth overwhelmed the in-house design team with routine requests
Format Written narrative
Structure Challenge-Solution-Results
Medium Web page