Figma × Loblaw Digital
Figma x Loblaw Digital, one design system for 14 brands
Homepage build time from three months to two weeks
Fragmented and duplicating work to building on a shared, federated system
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Why it works
The story leads with something Loblaw could not do before: run a single, federated design system across 14 distinct brand identities without forking or rebuilding components for each. That is a genuine New Capability claim, not just a speed improvement, though efficiency gains (the three-month to two-week homepage build) are the clearest proof point. The piece is honest about what is still in progress, citing MCP Server and Code Connect as early-stage explorations, which adds credibility.
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Anchor the scale of the problem in concrete numbers before introducing the solution. Loblaw's opening context, 14 brands, 40+ websites, 4 apps, 3,000 locations, 80% of Canadians, makes every subsequent efficiency claim feel earned rather than generic.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Figma's published work; we link to the source and lead with our analysis.