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Figma × Nubank

Figma x Nubank, one design system for three markets at scale

80% of product screens fully NuDS-compliant

Fragmented tools and inconsistent collaboration to unified, real-time design across three countries

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Why it works

The story leads with something Nubank genuinely could not do before: run a single, compliant, localized design system across Brazil, Mexico, and Colombia with shared governance and accessibility baked in. That clears the New Capability bar, though the efficiency gains from shipping a full brand theme in one sprint and the NPS doubling give the piece real secondary weight. The Colombian designer quote anchors the human payoff without overpromising a metric.

Steal this

The Figma-native NuDS adherence plugin that surfaces compliance issues inside the design tool before handoff to engineering. It turns governance from a post-hoc audit into an upstream habit, which is a concrete mechanism worth documenting in your own case study.

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  • Vendor Figma
  • Customer Nubank
  • Industry Fintech / Payments
  • Trigger Cross-market expansion made fragmented multi-platform design ops unsustainable
  • Format Written narrative
  • Structure Challenge-Solution-Results
  • Medium Web page