Flexport × Klean Kanteen
Flexport x Klean Kanteen, from emissions guesswork to deliberate sustainability decisions
207 tons of CO2 emissions saved annually
Blind to emissions data to full visibility before booking
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Why it works
The story leads with visibility as the core win: Klean Kanteen could not see carbon emissions data at the time of quote, and now they can, which is a textbook Clarity story. The 66% air shipment reduction and 8 hours saved weekly are strong secondary gains, but the framing centers on accountability and deliberate decision-making rather than cost savings. The competitive switch is explicit, with Renlund describing a mid-evaluation pivot away from recently selected forwarders.
Steal this
Anchor the sustainability story in a concrete before-state metric: 1% air freight equaling 30% of emissions. That single ratio makes the problem visceral and gives the solution a clear target to beat.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Flexport's published work; we link to the source and lead with our analysis.