FourKites × Kimberly-Clark
FourKites x Kimberly-Clark, 80% faster appointment booking with 60K emails eliminated
80% reduction in appointment booking time
Swamped by tedious scheduling to freed for strategic work
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Why it works
The case study earns its headline by anchoring every claim to a concrete before-state: five steps, five systems, ten minutes per booking, no central record. The mechanism is specific enough to follow: a two-step digital environment with API-synced TMS and ERP updates replaced manual coordination. The supporting metrics (2,000+ hours saved, 60,000+ emails eliminated, 15,000+ appointments scheduled) stack evidence around the headline number without contradicting it.
Steal this
Lead with the before-process step count and system count before introducing the solution. Saying 'five steps, five systems, ten minutes' makes the inefficiency tangible and makes the 'two steps, one system' resolution land harder.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are FourKites's published work; we link to the source and lead with our analysis.