Freshworks × Zoomcar (ZAP Subscribe)
First response time reduced by 98.33%
Unmonitorable phone chaos to measurable in-app support
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The story leads with a sharp efficiency number and backs it with a concrete before-state: 8-10 minute first response times during invoice peaks, unmonitorable IVR quality, and agents locked to one call at a time. The mechanism is specific enough to follow: Freshchat mobile SDK deployed in two days, Freshdesk integration routes 30% of chats to tickets, and canned responses cut repetitive handling time. There is a secondary New Capability angle because in-app chat was a net-new channel for Zoomcar, but efficiency dominates the headline metrics.
Quantify the before-state in the same units as the after-state: stating the old first response time as '8-10 minutes' makes the '2 minutes' result land with real force rather than reading as vendor-supplied spin.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Freshworks's published work; we link to the source and lead with our analysis.