Gong × Filtered
Gong x Filtered: 62% ACV lift and a new product line from call data
62% increase in ACV
Hunches and guesswork to data-backed confidence
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Why it works
The story earns its Breakthrough tag because the headline number is ACV going up, but it also has a genuine New Capability thread: Filtered launched an entirely new product line using market intelligence surfaced from Gong calls, something they could not have done the same way before. The case study is unusually specific for a startup subject, citing the 62% ACV increase, two months off the sales cycle, and the new product accounting for 20% of first-year revenue. The COO's voice throughout is candid and detailed enough to feel credible rather than promotional.
Steal this
Gong gives non-sales teams (product, marketing) access to call recordings and shows a concrete downstream result: a new product launched with conviction that hit 20% of revenue in year one. Framing the platform as a company-wide market intelligence tool, not just a sales tool, dramatically widens the perceived value and is worth copying in any case study where the product touches multiple functions.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Gong's published work; we link to the source and lead with our analysis.