Greenhouse × Casana
Greenhouse x Casana, 475% more prospects in five months
475% increase in prospects added within five months
Manual seven-step sourcing to two-step automation
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Why it works
The 475% prospect increase is a concrete, attributable number that anchors the story clearly as a Breakthrough. The recruiter quote about seven steps becoming two adds a human efficiency layer without displacing the headline growth figure. This is a close call between Breakthrough and Efficiency, but the story leads with pipeline volume going up, so Breakthrough wins the tie-break.
Steal this
Pair a hard pipeline volume number with a single before/after workflow quote from the practitioner. The metric earns credibility and the quote makes it relatable without requiring a lengthy narrative.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Greenhouse's published work; we link to the source and lead with our analysis.