Heap × GoPeer
Heap x GoPeer, from gut instinct to funnel clarity
Button clicks increased from 17% to 43% (153% lift)
Gut instinct to confident, data-backed action
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Why it works
The before-state is concrete and credible: GoPeer knew the funnel steps but could not see what users did between them, forcing decisions based on gut feel. The case study earns the Clarity tag because the core win is visibility, not just a metric going up. The button-copy result (17% to 43%) then provides a Breakthrough moment that proves the visibility had immediate commercial value.
Steal this
Anchor the before-state to a specific gap in knowledge, not a vague pain. GoPeer names the exact funnel step they could not see, which makes the payoff feel earned rather than generic.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Heap's published work; we link to the source and lead with our analysis.