Heap × Xandr
Heap x Xandr, 100% DSP adoption driven by behavioral analytics
50% increase in buyer adoption in one week, reaching 100% adoption within months
Guesswork on migration to full visibility and 100% platform adoption
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Why it works
The story earns its headline number by tracing a clear mechanism: Heap identified friction points and user segments, Appcues delivered targeted in-app flows to those segments, and the combined feedback loop drove adoption from a standing start to 100%. The quote from Marcel Sandoval carries the actual result figure, which grounds the narrative. The secondary New Capability angle is real: Xandr gained the ability to listen anonymously to less vocal users, something they explicitly say they could not do before.
Steal this
Pair behavioral analytics with an in-app guidance tool, then close the loop by using the analytics platform to measure whether the guided flows actually changed usage. This three-step sequence (observe, nudge, measure) is concrete enough to replicate and makes the mechanism unusually clear for a short case study.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Heap's published work; we link to the source and lead with our analysis.