Hootsuite × Barceló Hotel Group
Hootsuite x Barceló Hotel Group, 46% follower growth across 250+ accounts
46% increase in new followers after one year
Fragmented and manual to centralized and strategic
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Why it works
The story leads with a growth number, making Breakthrough the right primary tag, with Efficiency as a clear secondary via the 30% reporting time reduction. The structure of three discrete 'they wanted to know' questions gives the solution section unusual clarity and makes the mechanism easy to follow. The cocktail and plush mascot anecdotes add concrete texture that most hospitality case studies lack.
Steal this
The three repeated 'They wanted to know: How can we...' subheadings that frame each solution section as a named customer question answered by the vendor.
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