HubSpot × Allied Wire and Cable
HubSpot x Allied Wire and Cable, 9x revenue from ditching Pardot
9x increase in marketing-attributed revenue
Patchwork dysfunction to unified, revenue-attributable marketing
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Why it works
The story earns its Breakthrough tag because the headline number is revenue going up 9x, even though the operational story underneath is clearly an Efficiency win. The competitive switch from a named incumbent, Pardot, is explicit and central, which gives the piece a clear before-state and a credible contrast. The director's candid voice carries the narrative and the specific friction details, six tools, buggy Salesforce sync, HTML copy-paste, make the pain concrete rather than generic.
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Anchor the before-state in a specific, absurd workflow detail. The image of designers copy-pasting HTML from Stripo into Pardot to use a paid tool as nothing but an email sender makes the pain immediate and memorable.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are HubSpot's published work; we link to the source and lead with our analysis.