HubSpot × Clearwing
HubSpot x Clearwing, $8M event revenue from a consolidated marketing stack
$8M+ in revenue, 4,200% ROI from AVL Expo campaign
Guessing to acting with precision
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Why it works
The story leads with a striking revenue number and ROI figure, which anchors it firmly in Breakthrough territory even though consolidating five tools also produces Efficiency gains. The Clarity tag earns its secondary slot because the before-state was explicit blindness: the team was told 'someone saw an ad' with no way to verify it. Competitive switch is marked because the story names specific displaced tools (Mailchimp, Asana, Hootsuite, Eventbrite, SurveyMonkey), even though no single competitor is the main narrative villain.
Steal this
Anchor the results section to a single flagship event with precise metrics (leads, revenue, ROI) rather than spreading wins across vague campaigns. One concrete event makes attribution credible and the numbers land harder.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are HubSpot's published work; we link to the source and lead with our analysis.