HubSpot × The Knowledge Academy

HubSpot x The Knowledge Academy: 192% sales growth from a broken playbook

192% overall increase in sales

Declining sales and blind execution to confident, insight-driven growth

Breakthrough Turnaround Competitive Switch Written narrativeChallenge-Solution-ResultsProfessional Services

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Full screenshot of HubSpot x The Knowledge Academy: 192% sales growth from a broken playbook

Why it works

The story earns its Breakthrough tag because the headline and every metric point upward: 192% sales growth, 125% more deals closed, 25% higher average order value. There is a genuine Turnaround underneath it, as sales were actively declining before the switch, which adds stakes and credibility to the numbers. The competitive switch is explicit: Salesforce was rejected as too technical and Pipedrive for lacking security features, making HubSpot the deliberate choice rather than a default.

Steal this

Name the rejected competitors and the specific reasons for rejecting them. It makes the vendor selection feel rigorous rather than inevitable, and it pre-empts the same objections a reader may have.

View the original on hubspot.com ↗

This is editorial commentary and curation. The case study, screenshot, and all metrics are HubSpot's published work; we link to the source and lead with our analysis.

Vendor HubSpot
Customer The Knowledge Academy
Industry Professional Services
Trigger Sales declining and existing tools provided no insight into where to focus
Format Written narrative
Structure Challenge-Solution-Results
Medium Web page