Klaviyo × 100% Pure

Klaviyo x 100% Pure, the comeback that beat the benchmark

The Reversal Vendor-proofROI-proofWritten narrativeChallenge-Solution-ResultsEcommerce / Retail

Why it works

The story leads with a measurable decline: email revenue share dropped 2 points under Bronto, a clear before-state getting worse. The return to Klaviyo then recovers and surpasses the historical baseline, which makes the reversal clean and credible. There is a mild Bet element since 100% Pure had left Klaviyo once before, but the dominant tension is the metric sliding backward and then recovering.

Steal this

Anchoring the 'before' state to a specific revenue-share drop (not just vague dissatisfaction) gives the reversal a hard number to beat, which makes the recovery metrics feel earned rather than arbitrary.

View the original on klaviyo.com ↗

This is editorial commentary and curation. The case study, screenshot, and all metrics are Klaviyo's published work; we link to the source and lead with our analysis.

Vendor Klaviyo
Customer 100% Pure
Industry Ecommerce / Retail
Format Written narrative
Structure Challenge-Solution-Results
Medium Web page