Klaviyo × 100% Pure
Klaviyo x 100% Pure, the comeback that beat the benchmark
email revenue share recovered past historical baseline
sliding revenue share to surpassing the benchmark
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Why it works
The story opens with a concrete before-state: email revenue share dropped 2 points under Bronto, giving readers a measurable decline to orient around. The return to Klaviyo then recovers and surpasses the historical baseline, making the turnaround clean and credible. The fact that 100% Pure had left Klaviyo once before adds tension, but the metric sliding backward and then recovering is what drives the story.
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Anchoring the 'before' state to a specific revenue-share drop (not just vague dissatisfaction) gives the reversal a hard number to beat, which makes the recovery metrics feel earned rather than arbitrary.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Klaviyo's published work; we link to the source and lead with our analysis.