Klaviyo × Ad Hoc Atelier

Klaviyo x Ad Hoc Atelier, 45% YoY growth through owned marketing

45% year-on-year growth

Niche artisan marketplace to fast-growing owned-marketing business

Breakthrough Efficiency Competitive Switch Written narrativeChallenge-Solution-ResultsEcommerce / Retail

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Full screenshot of Klaviyo x Ad Hoc Atelier, 45% YoY growth through owned marketing

Why it works

The case study leads with a number going up (45% YoY growth), making Breakthrough the clear primary tag, though the story also delivers an Efficiency angle via reduced paid ad spend. The competitive switch from SendinBlue is named explicitly, which adds credibility and sharpens the before-state. The quote about automating a dialogue that would be impossible to manage manually grounds the abstract platform benefits in a concrete operational reality.

Steal this

The post-purchase flow timeline (emails at 2, 7, 12, and 18 days) is a specific, replicable tactic that makes the case study actionable rather than generic.

View the original on klaviyo.com ↗

This is editorial commentary and curation. The case study, screenshot, and all metrics are Klaviyo's published work; we link to the source and lead with our analysis.

Vendor Klaviyo
Customer Ad Hoc Atelier
Industry Ecommerce / Retail
Trigger SendinBlue lacked dynamic content and custom segmentation needed for personalized storytelling
Format Written narrative
Structure Challenge-Solution-Results
Medium Web page