Klaviyo × Andie Swim

Klaviyo x Andie Swim, email segmentation drives 55% flow revenue growth

55% YoY growth in revenue from flows in 2022

Unused quiz data to personalized revenue engine

Breakthrough New Capability Data-heavyChallenge-Solution-ResultsEcommerce / Retail

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Full screenshot of Klaviyo x Andie Swim, email segmentation drives 55% flow revenue growth

Why it works

The case study leads with three concrete numbers, giving readers an immediate payoff before the narrative starts. The zero-party data angle is specific and credible: the before-state (quiz responses collected but never stored or used) is clearly described, making the improvement legible. The $70K figure for a single new flow in eight months adds a tight, time-bounded proof point that complements the broader YoY headline.

Steal this

Anchor the story with a named before-state gap (data collected but never acted on) so the solution feels like an obvious fix rather than a feature pitch.

View the original on klaviyo.com ↗

This is editorial commentary and curation. The case study, screenshot, and all metrics are Klaviyo's published work; we link to the source and lead with our analysis.

Vendor Klaviyo
Customer Andie Swim
Industry Ecommerce / Retail
Trigger Rising paid social costs pushed focus to retention and repeat purchases
Format Data-heavy
Structure Challenge-Solution-Results
Medium Web page