Klaviyo × Annmarie Skin Care

Klaviyo x Annmarie Skin Care, from 30% to 45% of revenue through owned channels

69.8x ROI from Klaviyo

Faltering paid channels to email-led revenue growth

Breakthrough Efficiency Written narrativeChallenge-Solution-ResultsEcommerce / Retail

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Full screenshot of Klaviyo x Annmarie Skin Care, from 30% to 45% of revenue through owned channels

Why it works

The story leads with a number going up (revenue share from 30% to 45%, ROI of 69.8x), which makes Breakthrough the clear primary type. The secondary Efficiency angle is present in the time-saving email builder and automated flows, but the framing stays on growth. The external trigger (iOS 14.5) is a credible, industry-wide forcing function that makes the pivot feel inevitable rather than opportunistic.

Steal this

Anchor the ROI calculation to a single, easy-to-grasp ratio (monthly cost as a percentage of revenue generated), then let the customer state it in their own words. It converts an abstract platform cost into a concrete return.

View the original on klaviyo.com ↗

This is editorial commentary and curation. The case study, screenshot, and all metrics are Klaviyo's published work; we link to the source and lead with our analysis.

Vendor Klaviyo
Customer Annmarie Skin Care
Industry Ecommerce / Retail
Trigger iOS 14.5 degraded paid channel performance, forcing a pivot to owned channels
Format Written narrative
Structure Challenge-Solution-Results
Medium Web page