Klaviyo × AriZona Beverage Co.

Klaviyo x AriZona Beverage Co., 201% revenue growth in the off-season

201% YoY growth in Klaviyo-attributed revenue in Q4 2022

Off-season stagnation to record revenue growth

Breakthrough New Capability Written narrativeChallenge-Solution-ResultsEcommerce / Retail

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Full screenshot of Klaviyo x AriZona Beverage Co., 201% revenue growth in the off-season

Why it works

The story leads clearly with a number going up, making Breakthrough the right primary tag. The secondary New Capability angle is credible because the personalized thank-you email at 27K scale, pulling each user's unique can image and name via API, represents something AriZona could not have done practically before. The contest mechanic is concrete and specific, giving readers a replicable playbook rather than vague claims about email ROI.

Steal this

The personalized contest thank-you that dynamically rendered each entrant's unique can image and name for 27,000 people. Tying a user-generated creative moment to a triggered flow creates a memorable, shareable touchpoint that also proves platform capability.

View the original on klaviyo.com ↗

This is editorial commentary and curation. The case study, screenshot, and all metrics are Klaviyo's published work; we link to the source and lead with our analysis.

Vendor Klaviyo
Customer AriZona Beverage Co.
Industry Ecommerce / Retail
Trigger Post-pandemic drop in online sales during iced tea off-season
Format Written narrative
Structure Challenge-Solution-Results
Medium Web page