Klaviyo × AS Beauty

Klaviyo x AS Beauty, CRM personalization extended to the web

$1M+ in revenue from Customer Hub in less than a year

Clunky, disconnected web experience to unified CRM-powered personalization

New Capability Breakthrough Written narrativeChallenge-Solution-ResultsEcommerce / Retail

Members read free

Unlock the full breakdown

Enter your email to open every case study in the library: the full screenshot, why it works, and the one thing worth stealing. One email unlocks all of them.

Free. No spam. Unsubscribe anytime.

Full screenshot of Klaviyo x AS Beauty, CRM personalization extended to the web

Why it works

The story leads with a net-new capability: AS Beauty could not surface CRM-powered personalization on the website at all before Customer Hub, making this New Capability rather than pure Efficiency. The $1M revenue figure and 20% portfolio revenue growth give the narrative concrete proof points without overshadowing the capability angle. The quote about managing customer accounts inside a single platform reinforces the consolidation value cleanly.

Steal this

Anchor the capability claim with a fast time-to-value metric ('$1M+ in less than a year') so the 'new thing we can do now' story also carries a hard number skeptics can evaluate.

View the original on klaviyo.com ↗

This is editorial commentary and curation. The case study, screenshot, and all metrics are Klaviyo's published work; we link to the source and lead with our analysis.

Vendor Klaviyo
Customer AS Beauty
Industry Ecommerce / Retail
Trigger Existing account system could not extend CRM personalization into the website
Format Written narrative
Structure Challenge-Solution-Results
Medium Web page