Klaviyo × Boston Proper
Klaviyo x Boston Proper: From fragmented stack to unified customer view
54% of ecommerce revenue from Klaviyo in 2025
Foggy, fragmented customer view to unified, actionable insight
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Why it works
The story leads squarely with the before-state of not knowing: two separate platforms meant the team could not see which touchpoints a customer had experienced or what had resonated, making attribution guesswork. That blindness-to-visibility framing keeps this in Clarity despite strong Efficiency signals like reduced duplicative sends and call center pressure. The competitive switch from both Listrak and Attentive is explicit, which is relatively rare and adds credibility to the migration narrative.
Steal this
Quantify the visibility gain itself: the detail that only 3 people could access the old platform versus 10 today, including C-suite, makes the Clarity payoff concrete without requiring a revenue number to carry the story.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Klaviyo's published work; we link to the source and lead with our analysis.