Klaviyo × Corkcicle
Klaviyo x Corkcicle, 93% flow revenue growth after consolidating email and SMS
93% QoQ growth in flow revenue in Q2 2025
Oversending chaos to coordinated cross-channel control
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Why it works
The case study leads with a sharp revenue-up number, making Breakthrough the clear primary tag, while the efficiency gains from consolidation play a strong supporting role. The competitive switch is explicit: Corkcicle names a five-year SMS and automation incumbent it left, and the BFCM 2024 breaking-point gives the trigger real narrative force. The VP quote about colleagues complaining about duplicate messages in a single day grounds the before-state in a relatable operational embarrassment rather than an abstract metric.
Steal this
Use a specific, embarrassing customer complaint as the before-state anchor. The quote about colleagues flagging same-day duplicate messages is more persuasive than any generic 'siloed tools' framing because it shows the problem as already visible inside the organization.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Klaviyo's published work; we link to the source and lead with our analysis.