Kustomer × HexClad
Kustomer x HexClad: Support interactions that lift AOV by $100
$100 higher AOV for customers who interact with support
Reactive support to revenue-driving CX engine
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Why it works
The case study leads with a concrete revenue argument rather than a cost or efficiency story, which is unusual in CX vendor content and immediately earns attention. The specific data points (27,000 post-support purchases, 11% same-day repurchase, 21% CLV lift) give the piece credibility and make the business case tangible. The Black Friday live-integration anecdote and the Hawaii wildfire story both work as proof of platform reliability and brand values without feeling manufactured.
Steal this
Anchor the ROI argument to revenue lift per customer interaction rather than cost savings. Showing that support touchpoints correlate with higher AOV and CLV reframes the support team from a cost center to a growth channel, which is a far more compelling hook for executive readers.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Kustomer's published work; we link to the source and lead with our analysis.