Linear × Craft
Linear x Craft, a tool that scales with a fast-moving startup
Tool friction to frictionless fit
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Why it works
Craft adopted Linear by preference, not out of crisis, which is the defining trait of a New Capability story. The detail of a product-obsessed startup switching without friction shows prospective buyers that the tool fits that kind of team, and the explicit rejection of all-in-one tools signals a deliberate category choice rather than a default one.
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The gradual onboarding sequence: signed up, created issues, added projects weeks later, then cycles. It shows low adoption risk through a concrete timeline rather than a vague claim.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Linear's published work; we link to the source and lead with our analysis.