Loom × Intercom
Loom × Intercom — video prospecting lifts replies 19%
19% lift in reply rates
Unproven experiment to validated sales motion
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Why it works
Proves an unproven behavior (async video in sales outreach), not just a vendor — the 19% reply lift and 12-days-faster close make the new habit feel safe to try. Collapsible challenge/solution sections respect scanners.
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Pairing a behavior-change claim with two precise, small, believable numbers instead of one inflated one.
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